Statt unnötig viel Geld für TV-Werbung beim Fenster raus zu werben investiert GAP in Social Media Tools:
The new ad campaign from The Gap, titled “Born to Fit,” includes no TV commercials, instead placing a greater emphasis on Web advertising and social media — Facebook, specifically — than any effort in the retailer’s history. Offline, there are print, cinema and outdoor ads, but all will drive consumers to the initiative’s Facebook page. The effort launched on Thursday, August 13.
Getreu dem Motto “alle Wege führen zu Gap” führt die URL www.borntofit.com auf die Facebook-Page. Interessanter Ansatz….
Nettes Model…by the way 
via Clickz.com